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The Vivid Entertainment Group is the world's leading adult film company. Founded in 1984, Vivid pioneered the "Vivid Girl" concept, under which top adult film stars are signed to exclusive agreements that are styled on the old Hollywood contract star system. Vivid has always placed heavy emphasis on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, snowboards, calendars and comic books. The company is known for its innovative technological advances such as full function DVDs, a fast growing wireless program that is already active in 20 countries, its Burn-to-DVD technology and its popular website

Heatwave Raw is a division of Heatwave Video. Heatwave is based out of Los Angeles and has been involved in the Adult Industry since 1992. While Heatwave is notorious for it's catalogue of niche and specialty titles, none of the other Heatwave related studios delve as deeply into specialty fetish as Heatwave Raw. With titles like Hey My Grandma Is A Whore and Roly Poly Gang Bang it is easy to see why Heatwave Raw is such a hit with niche audiences. Heatwave Video owner Gabor Esterhazy told AVN.com that consumers would begin to notice significant changes in the company's line of products beginning this month. Esterhazy said he has made key improvements in production, marketing and sales during recent weeks as Heatwave Video revamps its image. The 15-year industry veteran has hired new directors, green-lighted a handful of new series and turned his focus to hard-edged content. Heatwave's videos now will include more anal, d.p.'s and A2M, more scenes and have running times up to 140 minutes. Esterhazy told AVN.com he refuses to allow Heatwave to be a "mediocre" company that is just part of the vast porn pack.